Why is it important for retailers to check expiration dates on beer?

Checking expiration dates on beer is crucial for ensuring quality and freshness. Beer can degrade in flavor and aroma over time, leading to a less enjoyable experience for consumers. Freshness plays a significant role in the overall taste profile of beer, particularly for styles that are hop-forward, such as IPAs. Retailers have a responsibility to provide products that meet quality standards, and regularly checking expiration dates helps them identify items that should be removed from shelves to maintain a high standard of freshness for their customers.

While increasing sales or complying with regulations may be important considerations for retailers, the primary focus should be on the quality of the product being sold. Similarly, reducing variety does not contribute to the goal of providing fresh and high-quality offerings, as a diverse selection can appeal to different consumer preferences. Thus, the emphasis on quality and freshness aligns with the retailer's duty to deliver a positive consumer experience.